Not sure initially that a single pixel would sell, Tew felt the idea had potential, so he aimed high. 'I asked myself the question, 'How could I become a millionaire?' Twenty minutes later I had the answer,' he says. In the beginning, he reasoned, even 1 or 2 percent of a million dollars wouldn't be bad.
The phenomenon he created has been hailed by some as a genre-changing concept in online marketing -- otherwise an advertising badlands of spam, banner ads and pop-ups. Others say it's a brilliant, one-time marketing aberration that will never be replicated.
Whatever it is, the Million Dollar Homepage isn't a pretty site -- even as it nears completion and begins a guaranteed minimum five-year lifespan. Tew calls this head-cocking creation 'a big collage of different colored ads.' It looks like a bulletin board on designer steroids, an advertising train wreck you can't not look at. Think 'Where's Waldo?,' only more cluttered and without a Waldo. It's like getting every pop-up ad you ever got in your life, at once. It's the Internet equivalent of suddenly feeling like you want to take a shower.
Link (Thanks, Paul Saffo!)
UPDATE: Thanks to the zillion readers who point out that Waldo is on the page, at least currently."
Source: [link]( thanks, Boing Boing)